Category archives: SEO programs. Essential Basic SEO Software for Beginners Text Analysis Software

Free SEO programs and webmaster tools for working with the site. SEO programs are designed to automate the manual labor of SEO optimizers: site audit, semantics creation, linking, content checking and analysis. Today, programs allow SEOs to shift some of the tedious and tedious work to SEO tools. SEO programs help to gain practical experience and do the job many times faster and more efficiently.

There is never a lot of popularity. Internet sales even more so. Anyone who is involved in promoting a business on VKontakte is invited to use the convenient and effective software product L.S Sender.

The technical analysis of the site is always focused on identifying seo optimization errors, errors in the template code and checking the technical factors of the site that impede successful promotion.

The difficulty of moving to the top ten results is associated with the number of competitors, the frequency and competitiveness of search queries. Also, an important role is played by the ability to find and correctly use competitive and low-competitive requests.

After bringing together the semantic core of the site, you need to cluster the queries, optimally distributing them into semantic groups.

Any specialist who works professionally in a particular industry is constantly in search of tools that can make his life easier. Especially if you specialize in client-side SEO and you have to deal with many sites on a regular basis.

Site audit takes pride of place in the list of the most common tasks that an optimizer needs to solve in its practice. This is one of the first steps towards successful optimization, which is a must.

It is very good that the entire analysis process does not need to be done manually - imagine how long it would take for a resource with several tens of thousands of pages.

There are special programs for SEO-site analysis that do an excellent job with this task. And we have compiled a selection of those that deserve to take pride of place in your arsenal.

A stunning desktop program for a detailed analysis of the site in all respects. It completely scans all pages of the resource, giving out a lot of useful information that is valuable in terms of search engine optimization. It is not surprising that if you are faced with the task of conducting an SEO audit of a website

Screaming Frog makes it possible to obtain information on several dozen parameters, including such important data as:

• meta descriptions Title and Description;
• use of H1 and other tags on pages;
• duplicate content, meta tags and their absence;
• content of the ALT attribute for images;
• availability of rel = "canonical";
• inbound and outbound links;
• the amount of text content on the page;
• broken links (404), redirects and server response code;
• integration with Google Analytics and Search Console;
• sitemap generation and much more.

The program works very quickly, no matter what analogue it can be compared with. However, the “screaming frog” has one feature - the data during the analysis is stored in RAM, which can stop scanning “halfway” when analyzing large sites on weak computers.

The free version allows you to parse up to 500 URLs, and the license costs £ 149 per year, which is currently $ 192. Quite a lot, but for a professional, all investments will return from one or two audits to order.

NetPeak Spider

Surely, many of you have already used this program in your work, or at least heard about it. Just a year ago it was free, and was actively used by many to quickly check sites. Now you will have to pay for the license, but the possibilities have become incomparably greater.

With the help of NetPeak Spider, it is easy to carry out a comprehensive internal audit of a website based on dozens of various parameters. You can get such valuable information on the site as:

• evaluation of the site and individual URLs for more than 50 parameters;
• analysis of meta tags Title / Description and H1-H6;
• duplicate content detection;
• analysis of external links and internal links;
• getting the server response code (200, 301/302, 4xx, 5xx);
• detection of error pages and missing canonical;
• calculation of internal reference weight;
• the amount of text on the page;
• integration for getting data with Ahrefs, Moz, Serpstat, SEMrush, etc.

In the list of supported interface languages ​​there is also Russian, which greatly simplifies working with it, because the first thing to do at startup is to set the parameters that you need. There is no point in wasting time checking things you don't need.

The developers also paid attention to pleasant little things, for example, the designation of errors in different colors and several color schemes of the interface.

NetPeak Spider works on a subscription model: $ 14 / month if paid monthly, and $ 9.80 if paid in one payment immediately for a year in advance.

Website Auditor

This program is not mentioned as often in reviews as the previous two, but it is certainly worth the attention of specialists, as it has its advantages.

In particular, it is worth noting a convenient interface in which the functionality is distributed between tabs, which makes it easy and quick to navigate in it. The analysis template is set in the settings, and it can be flexibly changed if necessary.

Using Website Auditor, you can conduct an internal analysis of the site by such parameters as:

• the quality of optimization of the resource as a whole and of its individual pages;
• analyze the technical condition of the site for errors;
• analyze content and text factors;
• compare the quality of text optimization with competitors from the Top;
• find out the number of external and internal links for the page;
• get data on social signals and a number of other factors;
• connect your Google Analytics account for advanced analysis;
• check HTML and CSS code for validity;
• get recommendations on how to fix found errors;
• generate a visual and informative report in PDF / HTML.

This, of course, is not the whole list of functions, because the program is constantly being improved by developers, and new features are being added. You can buy Website Auditor in Professional ($ 62.38) or Enterprise ($ 149.88) editions.

The program allows you to quickly audit the technical condition of the site and the quality of its optimization, identify errors and shortcomings, and also has a number of capabilities that other solutions do not have. The demo version allows you to scan up to 150 pages and evaluate the functionality in practice.

Despite the fact that it is the youngest tool listed in this article, Comparser clearly deserves attention and is constantly being developed. Such features are available as:

• crawling the site and displaying important SEO attributes for each URL (titles, meta tags, text volume, page size, etc.);
• identification of technical errors, duplicate content, redirects, etc .;
• the ability to use regular expressions, which increases the flexibility of scanning and parsing;
• visual display of the site structure for analysis;
• parallel check of page indexing in Yandex / Google search;
• tool for batch removal of URLs from the Yandex index;
• possibility of problem-free parsing of sites with hundreds of thousands of pages.

Comparser does many things faster and better than other similar programs. For example, in the context of the task of in-depth study of site indexing, it is clearly worth paying attention to.

License cost: 2000 rubles, one-time payment.

The only completely free program on our list, which was last updated, it is not even known when, but, nevertheless, it copes well with the tasks for which it was developed.

With its help, you can crawl all pages of the site, including URLs of images, URLs of CSS files, and more. Based on the analysis results, Xenu will give you a report with a list of pages and other files, their response code, Title, and outgoing links to other resources.

Xenu Links is an old and reliable crawler, undemanding to computer hardware, intuitive to use and fully functional.

Conducting a detailed SEO audit of the website pages allows not only to detect possible errors or flaws in the project, but also to find opportunities to improve the quality of its optimization.

Using the specialized tools listed in this article, you can do this quickly and efficiently, and we hope they will be useful to you in your work.

Which of these programs do you work with? Maybe you should add something else to this list? Share your opinion in the comments!

I promised to tell you about paid and free SEO programs. So, today I will do just that. In this article, I present to you the most popular SEO software that most SEOs use.

Free SEO software

There are not as many free programs as we would like, but even they are simply irreplaceable in some cases.

- a program that allows you to build a semantic core. The functionality of the program includes parsing Yandex Wordstat (collection of basic, general and exact frequency), parsing of search suggestions, determining seasonality, determining the competition between Yandex and Google, identifying relevant pages, and all this can be done in three streams.

Before I acquired Kay Collector, I collected semantic cores using Slovoeba. Therefore, I recommend it as an excellent program. By the way, I did a full review of this SEO program, I recommend that you familiarize yourself, there you will find all the information on setting up and using Slovoeba.

- a program for collecting competitors in Yandex and Google by key. Helps when you need to quickly compose a title for a page.

- site search program. The program allows you to identify absolutely all broken links on the site. Personally, I do not use this program, since all my projects are exclusively on WordPress and I use the Broken Link Checker plugin. But if you are any other CMS, then this SEO software can become simply irreplaceable.

- free express audit program. If you need a deep audit, then the program is unlikely to help, but if you urgently need to get the basic data of the site, then the software is excellent. I like Site-Auditor because it is constantly updated and improved. Now, by the way, the 3rd edition of the program is being tested.

This software helps to collect site positions in Yandex, Google mail.

- keyword parser Yandex. Direct. Nice addition to the process of collecting the semantic core. Magadan has both a paid and a free version. But the difference between them is small.

- SEO program for quick selection of keywords by the original word. Keywords are taken from a huge database that is regularly updated. At the moment, the database contains 1.644 billion keywords.

Paid SEO programs

There are much more paid SEO programs, of course, and their functionality is more extensive, so we can say with confidence that the program is worth its money. Below you can see a list of the most popular paid SEO programs.

- Perhaps the best SEO program for collecting the semantic core. The cost of the license is 1,700 rubles, the license is eternal. I have been using this program for over a year now and am very satisfied.

Amazing Keywords is a program for creating keyword selections. The program is paid, but it costs a penny (at the time of this writing - 400 rubles). I will not describe in detail what this software is, it is better to look at this video, which was recorded by Igor Bakalov.

- a powerful combine for optimization, analysis and website promotion. The program has 27 instruments in its arsenal:

Before purchasing the program, you can download its limited version for free to familiarize yourself with the functionality and try out the software's capabilities.

- program for website optimization and promotion. Among the main features, one can single out - site analysis, checking affiliate links, determining positions and analyzing links.

- a powerful harvester for obtaining links to your site, which has no analogues. Frankly speaking, this is a very good spammer. Xrumer, bypassing all kinds of protections and captchas, places the necessary links with an anchor on social networks, on forums, blogs and guest books, in link directories and on message boards.

- a program for clustering (grouping) the semantic core. A DEMO version is available for testing before purchasing.

- a program for studying the indexing of the site. ComparseR scans the site pages and search engine results for this site, and then compares the data. In case of bad indexing, the program will indicate the main errors that affect indexing, such as internal redirects, duplicate titles, prohibition of indexing, etc.

- a great program for internal linking. Page Weight visually shows the distribution of weight on the site, by controlling which, you can promote certain pages.

- SEO program for fast position checking, clustering and keyword selection. A two-week test version is available. Is an excellent technical audit software that any SEO specialist will recommend. There is a free version with limited functionality. The disadvantage of the program is that it is in English.

- another program for creating competent internal linking. But the estimation of the weight of links and pages on the site is not the only possibility of this software. In total, the program has more than 110 functions, which you can familiarize yourself with by following the link.

- a program for finding and evaluating backlinks. The program is suitable for those who actively purchase temporary and permanent links.

Seo programs help the optimizer to do their job more accurately, faster and better. Thus, such software makes life easier not only for the optimizer, but also for the customer.

Our technical specialists have chosen the best seo programs (in their opinion), which help to make clients' sites more useful for visitors and more attractive from the point of view. We have tested paid and free seo programs in operation and offer you software, including which we use ourselves.

Seo software for technical site analysis

Free:

• Xenu's Link Sleuth - checks a web resource for broken links and draws up a report from which you can collect links for downloading specific files.
• Majento "SiteAnalyzer" - scans and analyzes all pages of the site, including images, scripts and documents: collects duplicate pages, server response codes for each page, determines the content of meta tags