The largest publics on VKontakte. Everything you need to know about public VKontakte IQ Blog - Business secrets

Any social network (social network) consists of users, such as you and me, and various kinds of publics (groups). They can be in the form of online stores, flea markets, and just an informative page of a specific catering establishment, creative association or a circle of "skillful hands".

Human psychology is such that in any community - real or virtual - he is trying to find his place and his group (the effect of the so-called clustering). It is this feature that marketers use to attract customers to a particular area.

Selection of publics according to personal preferences

Anyway, anyone who loves to paint will subscribe to art stores, artist or gallery pages, art history communities, etc. The musician will probably look for flea markets with instruments, video tutorials and performers with whom he would like to play together or from whom I would like to learn.

VK provides this opportunity at a higher level than any other available social network. Surely you can easily choose the best VKontakte groups just for yourself, based on your hobbies. But what, this is where all the possibilities end? Where are the great benefits of this social network?

Why VKontakte?

Let's look at how VK can especially attract users.

1. Russian speakers from all over the world, unite! The ru domain is accessible from anywhere in the world. Therefore, its capabilities are much wider than those of the same OK.ru.
2. Simple interface.
3. Access to music. The second and third points may seem surprising at first glance, but the very first time you test such options in other social networks, everything will fall into place, and it will become obvious to you that vk.ru was simply created for this.
4. What to see in the feed and what to disable is up to you, not the statistics module.

List of groups everyone should join

The best VKontakte groups are publics with a population of over one million. Despite the fact that groups breed like Australian rabbits, sometimes a large group - 20 thousand subscribers or more - can simply collapse out of the blue. For a millionaire, this is practically impossible. And the main secret of these publics is that they are created for women. Because the regular readers of VK are representatives of the fairer sex.

Many so-called male groups have a target audience of girls. Just ask yourself the question of how many men will subscribe to a public discussing clothing and outfit, albeit a man's? And how many women will choose a group where breasts and priests are constantly flashing?

We offer only some of the best VKontakte groups. Their list is constantly updated, but for the last year and a half they continue to hold their leading positions:

• new.vk.com/lhack (life hack and everything connected with it);
• new.vk.com/ria (RIA Novosti, news in Russia and the world);
• new.vk.com/dobrie_novosty (good news, stories from the lives of those who were helped and those who helped);
• new.vk.com/oroom (humor).

Male choice

The best VKontakte groups for guys, which 99% of men subscribe to and only rare women, generally do not carry highly intellectual information in their bulk, but among their posts there is a purely male topic.

All this is just a cunning marketing ploy, because the bulk of men are also not particularly distracted by the naked ass flashing in the feed, but news on his online game will only be in such groups.

A striking example of this is new.vk.com/newmmorpgame, because there are not so many girls-gamers among us. And even those publics where the description contains the word "male" may not be interesting to all this contingent, for example: new.vk.com/fashionmenblog - a men's group dedicated to fashion on VKontakte.

See the 5 best examples of such groups below:

• vk.com/public39399586 - "Cynic Quote";
• new.vk.com/public40613208 - "The boys will understand";
• new.vk.com/academyofman - "Academy of Decent Guys";
• new.vk.com/chotkiy_paca - male group for Ukrainian boys, if you speak the language, you can subscribe - posts are relevant in every country;
• new.vk.com/officialpages - this page was not in vain here - it is with its help that you can follow the appearance of new official pages of public people dedicated to cinema, music, cuisine, etc.

The last public is not so much on the list of the best itself as it keeps track of which are the best VKontakte groups. Its beauty is that there are dry facts, strict censorship and, of course, news. If you do not know the news of the cinema yet, you can easily track it down, because before the premiere of a new film, its official VKontakte page appears in cinemas.

Deep dive into the net

Do you make money online, do you have your own store or do you freelance? Then you have to follow the huge amount of news. Remember that not all posts are displayed in the feed, because the Internet is very crowded. And the further, the more and the more expensive its use by both the user and advertisers. And if the first does not think about the fact that it is "heated" by 6 rubles, then the second, in order to "heat" it by 6 rubles, spends 10 thousand.

So you've decided to dive deep and start promoting. Then for you the best VKontakte groups are official:

• new.vk.com/team - the VKontakte team. All legal and controversial issues of publics can be found here. The initial publication of the updated instructions and rules takes place immediately. So you need to study it all along and across before starting to create any VK element.
• new.vk.com/vkgames - the first swallow is sent here with the advent of a new online game.
• new.vk.com/android_app - all VK applications for Android. Information, bugs, features, and more.

Advertising "VKontakte"

Each VK user cannot complain about explicit advertising on the Internet. But we are not talking about its complete absence. Advertising - publications on your favorite public pages, which in one way or another make the reader subscribe to another group where the product is already on sale. Such an indirect and unobtrusive belief is very pleasant, because everyone believes that they are making an independent choice.

If you want to buy a publication, remember that there is such a resource on the network as new.vk.com/publicreview - a group of reviews about advertising placement publics. Check reviews here to stay out of trouble. From time to time, it’s good to look for reviews about yourself. If you find negative, that's good too, because you will know what else to work on. And of course, for the development of the resource, it is worth leaving your comment, good or bad - it's up to you.

Online store or business page

Did you want to make your website to promote goods and services? The free VKontakte platform can be used for testing. In order for a search engine to find it, you need money, but for the very beginning, so that the whole environment knows about your products, this is the best option. Many do not switch over time to other resources because of the convenience and cheapness.

Fast and a lot

In conclusion, we suggest paying attention to the promising pages where they talk about making money with a minimum investment. Do you remember how it was said earlier about the overabundance of information? This is the reason why promoting a page honestly and quickly will not work.

Today they are engaged in fast acquisition of subscriptions with the help of promotions: "Publish, like, and the" random "will choose a winner." But among such promotions, there are thousands of pages that do not give anything for free. They don't give anything at all. And stocks are often with fake photos from various flea markets (like OLX or Avito). Their goal is as many publications and subscriptions as possible. After 20 thousand, they sell a page for further promotion of a different topic with completely different people.

So, you choose the best VKontakte groups yourself. Nobody will forbid you to unsubscribe if the material goes on completely uninteresting to you personally. And after reading the article and looking for the information you need, you will already see an impressive list of publics from several dozen. Only with time will you be able to understand the productivity of each of them.

That's all. Have a good mood and inspiration from VKontakte!

The social network "VKontakte" has a huge number of groups and communities, as well as the so-called publics. Not all users know what it is and what is the difference between them. In this article we will tell you more about what a VKontakte public is and how you can create it.

General information

What is a public on VKontakte? a page that has some signs of a group: people can join the community, view its news, comment on them. However, this lacks the ability to create topics and communicate among participants. Publics are actively used for:

• advertising of the company, products;
• earnings from advertising;
• entertainment;
• luring to external sites.

Moreover, it has been noticed more than once that public pages are more popular than groups. Let's take a closer look at the above possibilities. So, if you have your own store (regular or online store), brand, company, then you simply have to start advertising in social. networks, as it is a way to attract new customers and get the public to talk about you. You can also make a public on the model of an online store, which will allow you to receive over the network (using a group for this purpose is also suitable).

Most often on the open spaces of the VKontakte network

there are pages of an entertaining nature with jokes, humor, anecdotes, jokes, funny pictures, banter and so on. It will not be difficult to create one - you will need to gain a large number of subscribers (at least 5000 - 6000 people), and then you can place advertisements of third-party companies on your public page for money. An excellent advertisement for your site will be in the most popular network in Russia. You can announce brief information from the site and post a link that will lead to your resource - an increase in traffic is guaranteed.

What is a public on VKontakte?

This is a real opportunity to earn money from the comfort of your home and increase traffic to existing sites (if, of course, you have them). The best publics "VKontakte" for today:

• "MDK" - a public page with non-standard humor, sometimes reaching the point of absurdity, with more than 3,000,000 users;
• "Corporation of Evil" - funny quotes, sarcasm (over 4,000,000 members);
• "You Won't Believe" is a page that tells users about the most interesting and unexpected events (more than 4,500,000 participants).

How to do it?

We now know what a public on VKontakte is, it remains to figure out how to make it.

It is absolutely not difficult to register it. The most difficult thing will begin later, when the time comes for its promotion. How to make a public "VKontakte"?

• We go to our page in social. networks and select the "My groups" section.
• In the upper right corner we find the link "Create community" and click on it.
• A window opens with options: create a group, a public page, an event.
• We select item 2 and write the name of the page (which we come up with in advance).
• We indicate the type of page and proceed to filling and settings. You can specify which sections will be present on the page, whether users can comment on entries, and so on.

So, now you know what a VKontakte public is and you can start creating it.

It's no secret that most of the users of our country have accounts in social networks, and the most popular social network in Russia and the CIS is VKontakte. But this platform is suitable not only for communication, but also for making money, because popular groups and public pages (public pages) make very good money on advertising.

TOP 10 largest VKontakte publics

The largest VKontakte publics as of November 2018.

Each of them has 8.6 million subscribers or more. As you can see, these are mainly entertainment topics (humor), as well as communities dedicated to cinema and music.

The largest public VKontakte is New Music 2018. It has over 16 million subscribers.

Review of popular VKontakte publics

"Laugh to Tears"

In all ages, humor will be a hot topic. In the community "Laugh to Tears" you will always find various demotivators, jokes and jokes. There are no monotonous stories "stolen" from other sites. For a better visual perception, a picture is attached to each entry. And the group administrator tries to select really funny and original jokes.

"Culinary masterpieces"

The most popular culinary public VKontakte has 6.7 million subscribers. Basically, these are, of course, women who are interested in cooking and looking for interesting and delicious recipes with photos and videos.

In this community, you can subscribe to the recipe newsletter. The following categories are offered: New Year's recipes, super breakfast, homemade dinner, aromatic lunch. The burning question "what to cook?" removed!

Did you know?

Informative public, collection of facts and curious life stories. After the first visit, you can find a lot of new and interesting things for yourself. This group has gained 5.5 million members since its inception.

Well said

This community publishes beautiful words about happiness, love, the meaning of life. You can immerse yourself in reading poetry, apt expressions, stories - there is plenty of material here. A couple of years ago, the public feed was literally packed with advertising posts. Today there is much less advertising and more interesting information. The community has 6.5 million subscribers, 79% are women.

Relationship psychology

The group is about gender relations - in simple words about the most burning topic. Subscribers find this public interesting and useful. In addition to romantic, touching and motivating posts, the community publishes tips, games, and you can even get a psychologist's advice in discussions. Among the 6.3 million participants, there is no significant bias between male and female audiences - both sexes are equally interested in the psychology of relationships. The public has its own Instagram page, where there are already 50 thousand subscribers and more than 2 thousand publications.

Watch the related video:

How much do VK publics earn

Having a multimillion-dollar VKontakte audience is not only pleasant, but also profitable, because all communities make money from advertising.

Take the popular Laugh to Tears community with over 11 million subscribers.

You can also see the statistics of the community there.

Regular subscribers are not allowed to write new posts on the wall of this community, only the administrator can do this. This rule is applied so that high-quality and fresh jokes are not lost among the heap of trash. The developer has achieved great popularity among users and has more than 11.000.000 VKontakte subscribers in its "arsenal".

The average age of subscribers also matters. There is an opinion that VKontakte is a social network “for shkolota”, i.e. for young people under 18 who do not have their own income and the ability to buy something. Therefore, potential advertisers always evaluate not only the number of subscribers, but also other factors.

How to choose a public VKontakte for advertising

• age and gender of public visitors (whether subscribers are your target audience);
• the number of unique visitors per day;
• subscriber activity (number of views, likes and reposts).

A large number of subscribers can be winding up, so it is impossible to focus only on this indicator. The percentage of unique visitors is important - the more it is, the better. This indicator should be at least 2.7% - if the group has 1 million subscribers, there should be at least 27 thousand unique visitors every day. If it is less, it is possible that the subscribers are “screwed up”.

As a rule, large publics publish their own statistics so that advertisers can make sure that they are not wasting their money in vain. For example, in the “Laugh to Tears” group, statistics can be seen next to prices.

The first graph shows the total audience coverage

The second graph shows feedback (likes, comments)

Third - gender and age of the audience

Thanks to this information, the advertiser can measure the effectiveness of the advertisement. Advertising in a group with 1 million subscribers and 95,000 unique visitors every day is much more profitable than in a group with 2 million subscribers and 40,000 unique visitors.

How to view group statistics

If the group does not publish statistics, you can check them yourself.

Firstly, there is the socialboard.ru/stat service, where you can see the statistics of popular communities.

Secondly, to view the statistics, you just need to type https://vk.com/stats?act=reach&gid=12345678 into the search bar where 12345678 is the community id. If the group is interested in advertising, then administrators, as a rule, do not cover this data.

All of these groups are the product of the persistent and successful work of their creators. If you understand the needs of your target audience, stubbornly go to your goal and have an iron patience, then you can achieve such results.

If you are interested in VKontakte publics from the point of view of an advertiser, carefully study all the indicators of the community and do not be fooled only by the number of subscribers, because this figure can be screwed up. In addition, do not forget that in addition to advertising in groups, there is also targeted advertising on the VKontakte social network.

If you are interested in making money on VKontakte, as well as other ways to make money on the Internet, all the most relevant information is collected here 50 Best Ways to Make Money Online

On October 10, the social network VKontakte celebrated its tenth anniversary. One of the main gifts that VK has made to the Russian Internet over the years is, of course, publics. They became sources of memes, learned about new music and fashion trends in public, watched TV shows, iconic ones grew from publics and went offline. On the occasion of the anniversary of the social network, The Village staff, friends of the editorial office and people who spend a lot of time on social networks talk about their favorite and simply the best public pages in the world.

Ten publics about music

Kirill Mazhay, journalist

« Other »

Session magazine

The page of the best black and white magazine about cinema in Russia should be in the subscriptions of every respectable cinephile.

A-One Films

The public of our friends, thanks to which we see the most anticipated films of the season in the Russian box office. And there are also a lot of prizes from film festivals.

Four publics for ravers

Yulia Ruzmanova, News Editor The Village

« Technomarasm »

My favorite public of technosnobs. Here are mocking over visitors Ouline, Nina Kravitz and those who are looking for the difference between techno and rave. They also periodically go over inaccurate articles and statements on the topic of raves (they will probably go over me now).

« Technogalery »

Here they make fun of the raver act: Villalobos, Berghain, gabber and a hairdryer in the paintings of Rene Magritte, Fabian Perez and other classics. Sometimes it turns out cool, however, updates appear quite rarely.

« WEIDEM »

MYIDEM writes about interesting parties and exhibitions in the capital and advertises fashionable clothes. They do it quite straightforwardly, without the usual harsh or joking tone, which is present in almost all such public and Telegram channels. This is not enough for me, but their selections of events for the weekend are really complete - I watch them, and I safely skip the rest of the posts.

« The proud faces of the Russian rave »

A sort of Lumpen agency at a rave without proper lighting and poses, well, just the Castal Key for avatars and silly comments.

The seven most important publics of the era

Kirill Savinov, journalist, head of the section "Revision of Vkontakte"
on the VOS website

During the existence of Vkontakte Revision on VOS I have reviewed so many publics that I can’t even remember, and even now there are still 600 subscribers. There is a feeling that now there are fewer interesting communities. About two years ago there was a real peak. But the existing pubs are actively developing. If we talk about valuable and beloved, then here is:

mom "s spaghetti

There are thousands of Reddit and Tumblr joke communities on VK, and this is one of them. In "Spaghetti" admins are distinguished by great taste and sense of time. And they don't know the measure, and in memes this is the most important thing.

CLIQUE

The most fashionable public about popular culture, TV series, superheroes, neon noir and other relevant things. The creators also shoot their own videos like the trailer and teaser for the imaginary third season of True Detective. True, now "Click" has become too big, imposing and clumsy. Well, really, how much you can publish photos of actors from the TV series Shameless!

« She fell apart »

I don’t want to offend anyone, but this community carries out an educational mission more powerful than all the “Open Universities” and “Yeltsin Centers” combined. Thanks to "Razvalyukha" you can immerse yourself in the period of the late 80s - early 90s, learn something interesting about the war in Karabakh, the first Russian magazines about gay culture, unusual clips with Zhirinovsky, and so on ad infinitum. A real breath of freedom.

« Lev Tolstoy. Secret of success »

Quotes from Lev Nikolaevich's diaries with beautiful collages. The most motivating reading on the internet. Tolstoy accuses himself of mediocrity, lust, greed, inability to write a single line. He is just like us.

« Vykhinskaya criticism of French thought »

I still don’t understand whether this is really a site-project of the Faculty of Philosophy of the Higher School of Economics or not. In any case, they make great jokes about philosophy.

« Trolleybus Simulator »

The classic of web punk. The content lives up to the title.

« Makeup tips from David Bowie »

David Bowie gives advice on appearance and image. Advice is extremely gentle and kind, and most importantly - useful. After Bowie's death, you read this community with some special warmth.

Five publics about the diversity of life

Nikolay Kononov, editor-in-chief of the "Secret Firmy" publication, author of the book "Durov's Code"

« Russian intelligentsia »

I am already the 25th who writes about the "Russian intelligentsia", but what can I do. After all, this is a success - when people look into the public in search of themselves and are upset if they do not find it.

« Fat dogs and quotes about love »

« classmates swear »

You have to remember where you live.

« Coin »

I follow the idol!

« Philological maiden »

Old love doesn't rust.

Ten publics with memes and tricky jokes

Roman Bordunov, SMM editor of "Amediateka", founder of the community "

It is almost impossible to imagine the Internet without social networks. A person who does not exist on VKontakte, Facebook or Twitter can be included in the Red Book as a very rare endangered species. An account on a popular social network allows you not only to maintain constant online communication with friends and acquaintances, but also to earn money.

Today, many users of the social network VKontakte are pushing communication into the background. A person can go to VK only to see the latest news from the communities to which he subscribed. This article will talk about such a type of community as a public:

What is public

By creating a VKontakte profile, you specify information about yourself, upload photos and videos, and then start adding friends. As statistics show, on average, a user of a leading Russian social network has 100-200 friends as friends. Some especially sociable and popular personalities collect 1000-5000 friends.

Real stars (and "stars") recruit 10 thousand friends and here ... information about what a VKontakte public is will come in handy.

Since the inception of the leading Russian social network, there has been such a type of community as a group. Users united by common interests wrote messages on the walls, posted pictures and videos, participated in polls and discussions. It cannot be said that public pages have replaced groups: they only brought variety to the communities opened within the framework of the leading national social network.

Giving a definition, we can say that publics ( from the English word "public" - public, public, open) Are representations of the popular ( or dreaming of becoming popular) of a person, organization or brand on a social network. Such pages are designed to interest many users ( while a regular VK page can only be used to communicate with friends).

However, in order to better understand the essence of the public page, it is necessary to consider it in comparison with the group.

Public or group?

Many community creators initially make the wrong choice and subsequently see no choice but to make the group public. Fortunately, VKontakte has made this procedure simple and not detrimental to the community. But first, let's compare the group and the public page in VK.

• Access. Public posts are visible to absolutely everyone. Open groups in this regard are no different from public pages, however, there is such a type of communities as closed groups, in which only members can view information ( the decision to join the group is made by the administrator);
• Posts on the wall. In the public on the wall, only the administrator can write ( or an editor appointed by the administrator). Other users can suggest their news by leaving a message in the appropriate section:

• Inviting participants. If you are a group administrator, you can use the option to invite members. This is a fairly convenient tool, but it is not suitable for full-fledged community promotion ( only 40 people can be invited per day). There is no such function for the public page ( you will have to send messages to friends on your behalf);
• Opportunities. In general, we can say that the group provides a wider scope for action. Confirmation settings for the entry of participants, the openness or closedness of the wall, the ability to store various documents - all these are the differences between the group and the public page. However, in most cases, the opportunities provided by the public are quite enough to achieve all the goals set for the project;
• Purpose of creation. Creation and management of a group is more suitable for commercial projects ( for example, an online store). However, you should not think that publics are not capable of making a profit. The lion's share of Internet business income comes from advertising, and it can be placed both in groups and on public pages. However, if we are talking about a public page to popularize an organization, brand or personality, then only information of an official nature can appear on the wall. At the same time, the public will not bring any income directly.

Another difference between a group and a public, which is worth mentioning, is the location of the list of communities on user pages. Public pages are located in the block " interesting pages» ( right under Friends). In turn, the list of groups can be seen by opening the tab “ detailed information».

In the event that you decide to change the type of community, then you need to know that information on how to make a public from a group and vice versa is useful only to the creator of the community. Even if you have been made an administrator, you still cannot convert a group or public.

If it was you who created the public, then transferring it to the group will not be difficult. To do this, click on the link “ Transfer to group"In the admin panel:

Why do you need a public

Let's list the goals that the creation of a public VKontakte page can pursue.

• Self-expression. There are creative people who want to convey their brilliant ideas to the people, but do not know how. Making a public VKontakte is an excellent solution to this problem. The leading Russian social network has many original public pages. As a rule, the number of subscribers of such public pages is small, because a person who is interested in the creative process itself rarely thinks about investing in advertising;
• Popularization of a brand or personality. The public page can be used as a source of official information, for example, for fans of an artist ( concert schedule, ticket prices). Of course, an increase in the popularity of a person or organization has a positive effect on income, therefore this point is closely related to the following;
• Community earning. After gaining a sufficient number of subscribers to a public page, you can start monetizing it. The most obvious way is advertising ( posts from other communities). A widespread ad format is posting a post for a day, while the first hour the post is in the top of the community wall. You can also use the VKontakte advertising exchange;
• Tool to support the project. You can not advertise in your public, but use the community to attract people to your own website ( where there will already be advertising). Leading communities on social networks is one of the main ways to promote information resources.

It is also worth noting that you don't have to create a community yourself. You can buy a public VKontakte and use it to achieve one of the above goals. You can make a purchase after you agree with the owner of the community. After all financial issues are settled, you will need to take control of the account on behalf of which the public was created.

However, it should be noted that the sale and purchase of the community is a violation of the VKontakte rules. The leading Russian social network is fighting to ensure that the personal data of the accounts correspond to reality, and by buying a public one, you gain control over someone else's page. In principle, an unscrupulous seller can even complain about you to technical support in order to get your account and, accordingly, the public back.

Create a public

Before you start promoting your potentially successful project on the leading Russian social network, you need to at least learn how to create a VKontakte public. There is nothing difficult in this, and even a first-time registered user will be able to intuitively understand what needs to be done.

• To begin with, select the "My Groups" item in the menu:

• Click on " Create a community»:

• Enter the name and put a check mark in front of “ Public page»:

• Next, it is proposed to select the type of page, as well as to accept the terms of use of the site:

• Click " Create a page". Process completed:

How to find out who is admin

In most cases, you do not need to think about how to find out the admin of the VKontakte public. Community leaders are listed in the Contact Us section in order to provide feedback to subscribers and review advertisers' suggestions.