Social network of Belarus. The first rating of social networks in Belarus. Social networks are the leaders of PR in the Internet media

An expert on social networks, the Word of mouth laboratory has published a rating of the TOP-20 most visited international social networks Internet users from Belarus, and the rating of social networks in Belarus, the twenty Web 2.0 Bynet.

TOP-20 social networks visited in Belarus were 13 Russian and 7 American social networks, according to the press center www.SarafannoeRadio.org.

* The social network My World is located on the third-level domain my.mail.ru, the traffic rank is calculated only for second-level domains. Thus, the table contains data not on the My World social network, but on the Mail.Ru resource as a whole.

Russia - VKontakte, Moi Mir, Odnoklassniki, LiveJournal, LiveInternet, Mamba, Habrahabr, Moi Krug, Dairi, RuTube, Small World, Beon, Loveplanet.

USA - YouTube, Wikipedia, Blogger, Facebook, Twitter, Flickr, MySpace.

Web 2.0 tastes of Belarusian users differ from the preferences of users from Russia, which is reflected in the attendance of social networks.

While Russians are watching YouTube, in Belarus they read Wikipedia. The reasons for this can be different: from a greater desire for knowledge in Belarus, to best quality and the speed of the Internet in Russia, which makes it possible to watch more videos on YouTube. This can also be seen in the situation with RuTube.

Belarus vs Russia:

Wikipedia - Youtube

Facebook - Blogger

Twitter - RuTube

MySpace - Beon

Mamba - Dairi

My circle is a small world

In Belarus, Internet users are more open to novelties and innovations. In Russia, users often choose the national one, even if the foreign one has best service... In Belarus, they master Twitter faster, and they like the American MySpace more than the Russian Beon.

Belarus is the only country where the two leading social networks LiveJouranl (LJ) and Odnoklassniki keep pace, weekly, sometimes overtaking each other every day. The difference of several hundred, sometimes tens of daily visits to these two social networks by users from Belarus, constantly changes the picture of the rating.

As part of the rating of the TOP-20 most visited international social networks, an expert on social networks, the Sarafannoye Radio laboratory has compiled a rating of social networks in Belarus. They are significantly inferior in popularity and attendance to Russian and American social networks.

* Data on main resources, second-level domains inf.by and tut.by

Today social networks are becoming more and more popular, gradually replacing the print media. After all, they open up a world of new possibilities for users for unlimited communication. In addition, social media helps corporations stay in touch with potential clients and partners, improve ratings, increase sales, manage a firm's reputation, and other business development challenges.

Rating of the most popular social networks in Belarus.

The rating of the popularity of social networks in Russia was compiled by Market Leader analysts based on 3 basic criteria:
- an estimate of the frequency of words for Yandex.Direct for a month, calculated using the wordstat.yandex.ru service;
- the frequency of mentions of the social network in Russian Internet publications, calculated using the aggregator news.yandex.ru (Yandex.News);
- the region of analysis (and hence the search in the wordstat.yandex.ru service) - Belarus.

The first place in the ranking of the most popular social networks in Belarus belongs tothe Odnoklassniki network, which is the best assistant in finding classmates, classmates, relatives and acquaintances. Here, participants can share information about themselves, exchange messages and contacts, conduct conversations, comment on photos, etc.

On the second position of the rating -social network VKontakte", created initially for graduates and students of higher educational institutions and later turned into a "modern and fast way of communication". In just a couple of minutes on the network, you can create a page and start communicating with other users. You can also manage access settings, monitor the activity of groups and friends through the news feed.

The third line in the popularity rating is occupied by the video hosting service "YouTube", which allows you to view, comment, add videos. The site contains both amateur videos, professionally filmed films, video blogs.

Social networks are the leaders of PR in the Internet media.

Electronic editions now strongly influence people: every day millions of users search here for the latest news. On the other hand, printed resources can influence only a limited circle of readers, and the information that is distributed on the network is available to almost everyone. And social networks also need to pay attention to PR in electronic media, because this way you can form a positive image. Which of the well-known social resources are aware of the need for PR in the mass media of Belarus?

Belarusians are less interested in social networks than residents of Russia, but more often than residents of Ukraine.

The popularity of the social services we mentioned directly depends on the popularity of networks in general on the Internet. Here, in recent months, we see a slight increase in indicators:

Residents of Russia are much more likely than residents of Belarus, Ukraine, Abkhazia, Moldova to be interested in social networks on the Internet, which is clearly seen from the following table, which shows the statistics of search queries in wordstat.yandex.ru per 1,000 population:

As you can see from the data in the table, Belarusians entered the search query in Yandex "social network" 67,414 times in September 2014, according to the wordstat.yandex.ru service. For comparison:

Inhabitants of Russia with a population of 143.4 million people. searched 4,528,287 times
- residents of Ukraine with a population of 45,590,000 people - 302,732 times;
- residents of Abkhazia with a population of 240 705 people - 1,373 times.

The largest number of requests per thousand of the population is in Moscow and the Moscow region, where 19,930,000 people. made 730 110 requests.

What are Belarusians looking for on the Internet by entering the phrase "social network" into the search?

When searching for "social network", residents of Belarus are most often interested in specific resources and their features, which is confirmed by the following search queries wordstat.yandex.ru:
- social networks - 67,420 requests;
- classmates social network - 31 698 requests;
- VKontakte social network - 21,265 requests.

What social networks have gone unnoticed by the media in Belarus?

The list includes only those social resources that Internet publications have never mentioned over the past month, which, according to experts, is considered a critical point for their promotion.

Many social networks do not care at all about their PR promotion on the Internet. Over the past month, the media did little mention of such resources: "LinkedIn", "Flickr", "Hydepark", "Small World", "My World", "Mamba", "My Circle", "Badoo", "Habrahabr", " Myspace "," AlterGeo "," Ya.ru "," Friendster "," Loveplanet "," Dairi "," Beon "," Travian "," Blog.ru ".

Which social networks in Belarus have the most effective PR on the Internet?

The most effective PR in the global network can be calculated using the following formula: the number of requests divided by the number of mentions in electronic publications in the same month. Only indicators from 10 mentions in online publications per month are taken into account.

The highest efficiency coefficient is for such social networks: Odnoklassniki, Moy Mir, Mamba, Twitter, Facebook, YouTube, LiveJornal.

When connecting and switching to tariffs of the Smart Zabugorische / Smart Unlimited lines, the "Online" option is added automatically, from 09.21.2017 to 02.12.2018 it was disabled when switching from the indicated tariffs.

Not available on tariffs "X" and "MTS Tablet".

On other tariffs, it is available through self-service systems.

Conditions

The option provides unlimited traffic to Instagram, VKontakte, WhatsApp, Viber, Skype, Twitter, Facebook, FB Messenger, Odnoklassniki, Snapchat and Twitch resources.

When using these resources, you do not spend the limit set on the tariff or the connected Internet option (except for the "Turbo-button" and "Turbo-bonus" lines), with the exception of traffic:

• embedded on resources from third-party resources, for example, YouTube, RuTube, Vimeo, Yandex.Maps, push notifications about new messages, etc .;
• at automatic updates software or running other installed applications in the background;
• when downloading applications from Google play, App Store or Windows Store;
• when using services through Opera browser, as well as any other browser in the data compression mode (traffic compression);
• when accessing the Internet through a WAP access point (wap.mts.ru);
• when using the mode private browsing(incognita);
• members of the "Single Internet" and "General Package" groups

Coverage area

Valid in all regions, except for the Chukotka Autonomous Okrug

How much is

From 4 rubles / day. The fee is debited daily, regardless of the amount of funds in the account. If the number is blocked, immediately after exiting the block. When blocking for a full day due to the lack of funds in the personal account, the daily fee for this day is not charged.
On archived versions "Smart Unlimited 032017" and "Smart Zabugorishche" the option cost is 0 rubles.

How is displayed

Please note that modern devices automatically go online to update various settings and applications. Therefore, even if you use mobile internet only for communication on social networks, we recommend not to disconnect (connect if absent) the main Internet option when adding the "Online" option.

For correct billing, use only official applications or mobile versions sites for messaging, watching videos or watching video broadcasts.

The "Online" option is mutually exclusive with the "Social networks" option.